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    Being Digitally Ahead & Embracing Total Communications

    April 1st, 2011

    Google Canada tweeted this week that there are 2 million business in Canada and 1 million of those businesses are not currently online. Many of the responses to those tweets resulted in how agencies like ours will be very busy – we all hope for that. But more importantly is providing businesses with an understanding of the power -on how to leverage the online tools that include social media, mobile, email, search, linking, video etc. – while not having to drop their current offline communications marketing practices -that these said business feel are successful. Total communications means using the offline marketing initiatives, print, pop, television, radio etc. as tools to leverage your online communications and vise versa. Bridging that gap because both worlds still matter. Read the rest of this entry »


    Meeting Your Customers In Real Life

    April 27th, 2009

    I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.

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