April 1st, 2011
Google Canada tweeted this week that there are 2 million business in Canada and 1 million of those businesses are not currently online. Many of the responses to those tweets resulted in how agencies like ours will be very busy – we all hope for that. But more importantly is providing businesses with an understanding of the power -on how to leverage the online tools that include social media, mobile, email, search, linking, video etc. – while not having to drop their current offline communications marketing practices -that these said business feel are successful. Total communications means using the offline marketing initiatives, print, pop, television, radio etc. as tools to leverage your online communications and vise versa. Bridging that gap because both worlds still matter. Read the rest of this entry »
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Brand Evangelism |
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Tagged: BRICKS AND MORTAR, Canada, DITALLY AHEAD, Facebook, GOOGLE CANADA, MOBILE, NICOLE MCKINNEY. TWEETS, ONLINE VIDEO, SEARCH, SHARE BLOG, SOCIAL MEDIA, TOTAL COMMUNICATIONS, VISITORS, WWW.BCADGROUP.COM
Posted by nicolem
April 27th, 2009
I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.
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Online Marketing |
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Tagged: ALEX MADISON, Apple, BETSEY JOHNSON, BRICKS AND MORTAR, customers, EMAIL, EMAIL EXPERIENCE BLOG, Facebook, GET TO THE POINT, IN-STORE DISCOUNTS, IN-STORE MARKETING CHANNELS, LINK, LISA HARMON, MARKETING PROFS, NICOLE MCKINNEY, NORDSTORM, OFFLINE, ONLINE, ONLINE INTIATIVES, SOCIAL MEDIA, SOCIAL NETWORKING, STRATEGY, TWITTER
Posted by nicolem