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    The New CEO of XEROX

    June 2nd, 2009

    While I am preparing a sales pitch for some new clients I have earmarked, I came across the most amazing blog. It is called Lady Geek  http://ladygeek.org.uk/. They help businesses sell technology to women and are based in the UK. As a firm that helps businesses “teach men how to sell to women” I was immediately intrigued. We have a division in our business designing and building technology—an  industry that is still very male dominent. There are some great women technical architects out there, but the numbers are still few and far between.
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    1 Comment | Marketing to Women | Permalink

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    Posted by nicolem

    How Does Your Brand or Business Inspire?

    May 13th, 2009

    Everyone is using this time for change. How do we create ways to build our profile and our brand—do we truly want to sell or is there another way to yes create sales conversion? Of course. But think about what you could truly do if you laid a path and mindset—company wide—about inspiration and passion. You could engage each and every person in your company to inspire the people you do business with. Imagine sharing that kind of energy and enthusiasm…it’s electrifying!
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    1 Comment | Brand Evangelism | Permalink

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    Posted by nicolem