May 7th, 2010
It is amazing how quickly the news media has leaped into social media – while may businesses and corporations still lag behind in hesitation . I read most of my newspapers online now – 3 to be exact and tend to go to several of the sites – where I used to subscribe to magazines. I do admit that there is something great about a beautiful print magazine. My favorites continue to be Vogue, home decor magazines and of course food. Some magazines have been extremely successful in integration of offline and online, Bon Appetite is one that has a robust site and Facebook fan club. Read the rest of this entry »
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Tagged: ARIANNA HUFFINGTON, BON APPETITE, CALIFORNIA, FACEBOOK FAN, HUFFINGTON POST, MEDIA, New York, NEWS MEDIA, NICOLE MCKINNEY, OFFLINE, ONLINE, SHARE, TED CONFERENCE, TWITTER, VOGUE, WASHINGTON POST, WWW.BCADGROUP.COM
Posted by nicolem
May 6th, 2009
It has been a while since I have focused on an article about women. As a women run and owned firm we are certainly proud to be part of this new dynamic. The article I am going to share is written by Claire Shipman and Katty Kay. I think that this article says it all about where the world is going and how important it is to focus on this most important demographic from a marketing standpoint and from a business persepective. Look at your team—do you support and encourage women in your business? Are you doing business with women run and owned companies? The attached article comes from the women owned Huffington Post and the point……”Survey after survey from California to Norway shows that women are not only good for business, but that companies that employ more senior women actually make more money. Call it Pink Profits“.
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Tagged: AMERICA, BUSINESS, CALIFORNIA, CLAIRE SHIPMAN, DAVOS, DOLLARS, GEN Y, HUFFINGTON POST, KATTY KAY, LEHMAN BROTHERS, NICOLE MCKINNEY, NORWAY, SURVEY, US LABOR MARKET, WOMENOMICS, WORKFORCE, WORLD, WWW.HUFFINGTONPOST.COM
Posted by nicolem
March 1st, 2009
One of the things I want to continue to do with my blog postings is share with you the wins of admirable companies. Not just those that are run by women but those that are also taking stock of how they can better market to women and, of course, enhance how they market to everyone. One-to-One marketing continues to be important. But one-to-many, where social media now has the power through the many channels that most of us now participate, enables all of us to share ideas, information and pass it on to others.
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Tagged: ALAMEDA CORRIDOR TRANSPORTATION AUTHORITY, CALIFORNIA, FEDERAL DEPOSIT INSURANCE CORP., GOLDMAN SACHS & CO., JAMES PREUSCH, KATHLEEN BROWN, LISA GREER QUATEMAN, LOS ANGELES, MUNICIPLE BOND COUNCEL, ORRICK HERRINGTON & SUTCLIFFE LLP, QUATEMAN LLP, RESOLUTION TRUST CORP., SAN FRANCISCO, SOCIAL MEDIA, THE BOND BUYER, THOMPSON REUTERS, US SUPREME COURT, WARD CONNERLY'S PROPOSITION
Posted by nicolem
January 14th, 2009
In 2009 women still lag behind in math, science and technology. That being said, it is great to see that at the onset of a New Year another women has been named CEO for Yahoo.
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Tagged: AUTODESK INC., CALIFORNIA, CAROL BARTZ, CEO, CISCO SYSTEMS, COMPANY, EMPLOYEES, GLOBE AND MAIL, GOOGLE, INCOME, JERRY YANG, MANAGERS, MICROSOFT, NICOLE MCKINNEY, POORS 500 INDEX, RUBICON, SAN RAFAEL, SHAREHOLDERS, SILICON VALLEY, SUN MICROSYSTEMS, YAHOO
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