November 16th, 2009
One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“?
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Tagged: BCAD GROUP, BLOG, BRAND, CAMPAIGN, CHIMAMANDA NGOZI ADICHIE, ENGAGE, HANDLERS, NICOLE MCKINNEY, NIGERIA, OPRAH, PRODUCT, READERS, SARAH PALIN, SERVICES, SHARE, STORY, TED TALKS, VICE PRESIDENTIAL
Posted by nicolem
August 19th, 2009
Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
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Tagged: 1969 DENIM JEAN, BORN TO FIT, BORN TO STRATEGIZE, CAMPAIGN, DENIM, DESIGNER, FACEBOOK. PATRICK ROBERSTON, FORTUNE, GAP, GAP.COM, IDOLATOR, MARKA HANSEN, MASHABLE, ROI, SHARON STONE, STYLEMIXER, THRILLIST, TV COMMERCIALS, VIDEOS
Posted by nicolem
June 19th, 2009
The definition of strategy is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world.”
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Tagged: ACTION, ANALYTICS, BIG AUTOMAKERS, CAMPAIGN, customers, FORD PLAN, GOAL, MARKETING PLAN, METRICS, NICOLE MCKINNEY, RESULT, SOCIAL MEDIA, STRATEGY, TECHNOLOGY, WORLD
Posted by nicolem
November 17th, 2008
Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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No Comments » | Brand Evangelism | Permalink
Tagged: BLOG, BRAND, BRAND EVANGELISTS, CAMPAIGN, COMPANIES, CONCEPTS, CONNECTIONS, COUNTRY, CRITICS, CUSTOMER, DESIGN, DIGITAL, EVANGELISTS, INFLUENCERS, INFLUENTIAL BLOGGERS, INNOVATORS, MARKETING PROFS, MONEY, NICOLE, PARTICIPATE, PEPSI, ROHIT BHARGAVA, ROI, SOCIAL MEDIA, SPECTATORS, UNDERSTANDING
Posted by bcadgroup
November 13th, 2008
We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
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Tagged: AD AGE, BRA TOP, BRAND, BRAND EVANGELISTS, BRANDING, BRILLIANT, BUYERS, CAMPAIGN, COMPANIES, CONSUMERS, CRITERIA, ENGAGING, EXAMPLES, FAVORITE, FOOD, IDEA, JAPAN, JAPANESE WOMEN, MEDIAWORKS, MICROSITE, NICOLE, PROBLEMS, PRODUCTS, RECRUITED, TARGETING CUSTOMERS, TESTIMONIALS, UNIGLO, women
Posted by bcadgroup
