What Do Women Want?
August 25th, 2009This is the mega million dollar question. We don’t need to mention the stats. All businesses are now re-analyzing their marketing mixes and plans to find out who really is their target market. I think marketing to women is truly key for all businesses. The problem is (as mentioned in a meeting earlier this week) what happens if we market to women and we find out—through our research and analysis—that our target market is really men or a higher percentage of men? What do we do then?
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Tagged: BOTANUS, BUSINESSES, CANADIAN GARDENING CENTER AND NURSERY, CONSUMER, JOHN STANLEY, MARKETING MIX, MARY LOU QUNILAN, MEN, PLANS, RETAILERS, SALES, STATS, TARGET MARKET, women
Posted by nicolem
