I first came across this video last week posted by my friend @alexasamuels and variations of this theme have been roaming on Twitter in the last couple of days. The discussion revolves around the success of social media. P&G made a huge declaration -“The nation’s largest advertiser said it would forgo further involvement with daytime television serials (called “soap operas” because P&G used them to sell soap, dish washing liquid and laundry detergent) in favor of a hefty investment in social media.” I say that is certainly putting a stake in the sand!

As we work to gear up with new campaigns for our clients in 2011 – using a digitally ahead- total communications outlook – leveraging tools like Facebook, Twitter and Youtube do and can work - not only for consumer engagement but to increase sales too! In a great article posted on Brandchannel.com – Going Social: Brands Large and Small Must Adapt to Social Media in 2011, Author Barry Silverstein says” Going social will demand a whole new level of consumer responsiveness from brand marketers – and a whole new way of looking at lead generation and qualifications process. Those who rise to that challenge will have the distinct advantage over their competitors in 2011. Click here to read more of this article.

For us the proof is always in the case studies and examples of success to show how powerful something can become. Everyone by now is familiar with the Old Spice campaign. That campaign garnered 140 million views on Twitter, an increase of Facebook fans of 2700% and 1.2 million Facebook fans. Sales rose 107%, according to Neilsen Data. You can’t get better than that. Here’s a link to a video from CREATIVITY that provides a case study for you to see how it worked so well.

The famed agency Weiden Kennedy knocked it out of the park with this one. What are you gonna do?

Best Nicole

Here you go people! Today’s post is a great example of how Social Media can help you build your brand. Josh Bernoff, VP at Forrester Research and Co-author of the book Groundswell, provides a quick case study that shows you that the “proof is in the pudding” when customers are engaged about something they are passionate about. The book, by the way, should be required reading for everyone. If you have not yet read Groundswell, I urge you to go out and get it.
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You know, even when I was a young girl I felt different. I wasn’t into the same things as a lot of the other little girls—skipping about in their little dresses and pigtails. I was a loner. I enjoyed reading and writing my own little stories; I could spend hours drawing and not even care whether I saw another human face (other than the one I’d just sketched). I always thought I was a bit of an odd-ball—not that there’s anything wrong with that! So from my somewhat unique vantage point, it’s interesting to me to see how this whole ‘Motrin’ debacle has been playing out.
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