It is October already and I am going to try to keep up once again with our blog posts. I start out with a new month writing about something that is of interest to most of us – marketing green.  For most businesses this is an agenda and sustainability is not just a discussion point but rather a line item for budget and one of the way many businesses – are trying to show that their brand is making a commitment to being a committed corporate citizen. Read the rest of this entry »

The word catalyst is a great definition for social media these days. The dictionary defines catalyst as “something that causes activity between two or more persons or forces without itself being affected.” For the majority of us, there is enough evidence to support the value of social media as a key marketing channel. Most businesses understand and know about the tools most used. But for many, the one aspect of social media that still lacks clarity is the implementation aspect. Many still need guidance on how to go about incorporating social media so that they can reap the benefits and build a community of brand evangelists that understand who and what their brand stands for. With the right implementation, this can ensure that you are speaking to and building your “tribe members” to spread the word.
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