As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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While I am preparing a sales pitch for some new clients I have earmarked, I came across the most amazing blog. It is called Lady Geek  http://ladygeek.org.uk/. They help businesses sell technology to women and are based in the UK. As a firm that helps businesses “teach men how to sell to women” I was immediately intrigued. We have a division in our business designing and building technology—an  industry that is still very male dominent. There are some great women technical architects out there, but the numbers are still few and far between.
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This is such a clever video posted on Youtube. I found it via a few different tweet feeds on Twitter. It really shows the divergence between the advertiser and the consumer. I think that everyone in the advertising and marketing business both b2b and b2c are finally getting the idea that it’s now time to listen. Interactive technology gives everyone that power. Most importantly, it is the consumer that hold the postion of CEO.

We all need to change our thoughts regarding the roles of marketing and advertising structure from days gone by and listen to what the people have to say! I know it will be worth it!

Best Nicole

In 2009 women still lag behind in math, science and technology. That being said, it is great to see that at the onset of a New Year another women has been named CEO for Yahoo.
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