January 19th, 2010
I was at lunch last week with a new friend and he asked me what is social media? I said to him it is a form of networking that is leveraged using social media tools online such at Facebook, Twitter, Flickr, Linkedin and so on. Yes—all things that most of us know!
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Tagged: CHICAGO, CONAN O'BRIAN, EMAIL, Facebook, FLICKR, FOLLOW, FRIENDS, LINKEDIN, LOS ANGELES, NBC, networking, New York, NICOLE MCKINNEY, SEATTLE, SHARE, SOCIAL MEDIA, SOREN GORDHAMER, SUPPORT COCO, TWITTER, WWW.BCADGROUP.COM, WWW.MASHABLE.COM, Youtube
Posted by nicolem
July 22nd, 2009
There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
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Tagged: ADVERTISING AGE DIGITAL, BLOGGERS, BLOGHER, CHICAGO, ELISA CAMAHORT PAGE, FEMALE BLOGGERS, MARKETING, MOMMY BLOGGERS, NICOLE MCKINNEY, ONLINE COMMUNITY
Posted by nicolem
May 15th, 2009
Oprah just got on twitter a couple of weeks ago and already has 1 million followers! This post is going to be short from my perspective as I think that the attached article is worth focusing on. I don’t have to tell anyone about the power of Oprah’s brand. In today’s Ad Age Mediaworks - Simon Dumenco, who worked with Oprah on her O Magazine Launch gave his perspective and talks about how she uses Twitter in a positve light. There is also a report that talks about Twitters retention rate thus far which teaches all of us that “just because you are on twitter—will not guarantee you a successful social media campaign.” It is an integrated strategy that wins the day in building the power of a brand. Orprah is one of the best examples of using her brand power and her success speaks for itself.
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Tagged: 1 MIILION FOLLOWERS, @OPRAHWINFREY, AD AGE MEDIAWORKS, CHICAGO, GOD, HUGH JACKMAN, KANYE WEST, KFC GRILLED CHICKEN, NEILSON REPORT, NICOLE MCKINNEY, O MAGAZINE, OPRAH, OPRAH WINFREY, SANTA BARBARA WILDFIRES, SIMON DUMENCO, SOCIAL-MEDIA POWER, STELLA McCARTNEY, TINA FEY, TWEET, TWITTER, TWITTERVERSE
Posted by nicolem
February 9th, 2009
I received an email from my friend Anne Ream’s foundation The Voices and Faces Project—a documentary initiative created to bring the testimony of sexual violence survivors to the attention of the public:
“we have seen first hand how difficult it is for women to come forward with their testimony”.
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Tagged: ANNE REAM, ARTS AND MEDIA COLUMBIA COLLEGE CHICAGO, CHICAGO, ELLEN STONE BELIC INSTITUTE FOR THE STUDY OF WOMEN, HUMANITY UNITED, MILITARY CONFLICT, New York, REPUBLIC OF CONGO, SEXUAL VIOLENCE, THE VOICES AND FACES PROJECT, UNFPA, UNITED NATIONS POPULATIONS FUND, WASHINGTON D.C., women, WOMEN AND GIRLS OF CONGO
Posted by bcadgroup
December 24th, 2008
In the spirit of sharing at this time of year I wrote about viral marketing in my last post. 2009 is now just around the corner and the premier focus will definitely be answering the question—how will you engage your consumer with the goal of building brand evangelists one person at a time? Read the rest of this entry »
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Tagged: BCAD GROUP, CHICAGO, CLAUS, COMEDY CENTRAL, CONSUMER, CONTEXT OPTIONAL, ENTERTAINMENT, Facebook, FAN PAGE, FUSE, LOS ANGELES, New York, PALM, SAN FRANCISCO, TBS, VIRAL MARKETING
Posted by bcadgroup
