November 19th, 2009
When I began my education into the world of social media a few years ago, my beacon of expertise and guidence was the book I have spoken of often, “Groundswell”. In the book, Josh Bernoff and Christine Li talk about understanding social computing behaviours in order to be able to engage your target market and connect in a way that is in line with the goals that you plan to reach by implementing a digital strategy.
Read the rest of this entry »
No Comments » | 
Online Marketing | 
Permalink
Tagged: AMERICAN EXPRESS OPEN FORUM, BCAD GROUP, CHRISTINE LI, COMMUNICATION CHANNELS, customers, GROUNDSWELL, INVESTMENT, JOSH BERNOFF, JOSH CATONE, LINKEDIN, MASHABLE.COM, MYSPACE, NICOLE MCKINNEY, RESOURCES, SHARE, SOCIAL MEDIA, SOCIAL NETWORKS, TWITTER
Posted by nicolem
October 26th, 2009
These days, for most companies this question is their biggest fear. Marketers grapple with the assumption that as soon as we enter the world of social media, we are opening ourselves up to the brand bashing bad-vocates.
Read the rest of this entry »
No Comments » | Brand Evangelism | Permalink
Tagged: AMERICAN AIRLINES, ASKFRITZ.ORG, BADVOCATES, BCAD GROUP, BLOG, BLOGGERS, CHRISTINE LI, ENGAGING CUSTOMERS, Facebook, FORBES.COM, FRITZ HENDERSON, GM, GROUNDSWELL, JOSH BERNOFF, KNIGHT-RIDDER, LAURIE BURKETT, MOBILE PHONES, NICOLE MCKINNEY, SHARE, SOCIAL MEDIA, TWEET, TWITTER, VIRAL VIDEO, WEBER SHANDWICK, WEBINKNOW.COM, Youtube
Posted by nicolem
April 16th, 2009
When it comes to my understanding of “Social Media” (or should I be saying, Social Networking Communities) one of the pivotal sources of information for me was a book entitled, Groundswell. The authors, Josh Bernoff and Christine Li, were both at Forrester Research and they really clarified this new digital medium for me while providing a spectacular argument, with many case studies sited for reference, to substantiate its relevance and the importance to engaging NOW.
Read the rest of this entry »
2 Comments | Online Marketing | Permalink
Tagged: ADVERTISING AGE, ARTICLE, CHRISTINE LI, COMMUNICATION, ENGAGEMENT, Facebook, FORRESTER RESEARCH, GROUNDSWELL, JOSH BERNOFF, MEDIA, MYSPACE, NETWORKING SITES, NICOLE MCKINNEY, SOCIAL MEDIA, TWITTER, WEB 2.0, Youtube
Posted by nicolem
