Virtual Domination Does Not Equal Millions of Fans
February 18th, 2010I think for many now jumping on the social media bandwagon, one area of measurement is based on the number of fans that one has. In some cases, it’s great to have hundreds of thousands of fans—IF you can lead them to click throughs on your site or directly track them to retweets of products and services or sharing via Facebook (from all of your friends to their friends and so on…). But many are, as in life, “fair-weather friends”: they come, look around, sign up…but don’t really engage or connect. Especially when you don’t have a strategy that is going to ensure that you connect with them for a direct call to action. Yes. You want a call to action. One that includes a mutual passion for the give and take that is going to be SHARED by your business and the friends/customers you are going to friend and follow.
Read the rest of this entry »
1 Comment | 
Brand Evangelism | 
Permalink
Tagged: CLICKTHROUGHS, CONNECT, ENGAGE, Facebook, FOLLOWERS, FRIENDS, NICOLE MCKINNEY, POST, RETWEET, RSS FEED, SETH GODIN, SHARE, SOCIAL MEDIA, TWITTER, WWW.BCADGROUP.COM
Posted by nicolem
