In light of the Olympics taking place in Canada, I thought today’s post was definitely apropos! Virtual meet-ups and friendships are one of the great benefits of social media. Communities are being created in the online world and relationships are being extended into the real world. I know for myself—and many of my friends—that new friendships have begun on Facebook that have extended into the real world. Same goes for Twitter. Tweet-ups are popping up all over—where those on Twitter are getting together with their followers and fellow tweeters in real life. ING Direct Canada’s online bank has had a few “tweet-up” meet ups!
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Haiti had another aftershock, measuring 6.1 on the Richter scale, that resulted in no immediate damage. But this poor country is still in need of so much support. The Red Cross has raised more than $25 million with its text message campaign I wrote about on Jan. 13, 10. I just received a text from Rogers Wireless for those in Canada: you can text HELP to donate $5.00 and Rogers will pass through 100% of the proceeds. This is not the focus of today’s post, but we here at SHARE do want to SHARE our blog to support the people of HAITI. Thanks for all your help!

There was much talk at the end of 2008 of the Barak Obama Presidential Campaign and how he used social media to build a movement for change. It has been a marketing study for many. The power that was leveraged by sweeping a country one person at a time and using individuals as community organizers to build what became a global movement was cutting edge.
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In 2009, there is no longer a business out there that can negate the importance of social responsibility as a key component of their brand identity. The current global economy, the planet and our communities—both local and global—demand the respect and commitment from all of us on a business and personal level. Many brand evangelists are now committing themselves to products and services whose corporate social responsibility is associated with their own values. Social media is now beginning to be seen as a vital tool in allowing these businesses to demonstrate how they are using their business, their brand (and their employees) to assist them in their mission to be good corporate citizens.
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This post certainly proves that Twitter can span all age groups. Social media is for everyone! You just have to love this story about Ivy Bean – who just turned 104yrs old and is using twitter. I’m following her and I hope you all will too!
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As Michael Jackson’s memorial service is about to take place today, I thought this post about measuring metrics (for what will be invariably your own 15 minutes of fame—coming in the very near future!) was definately appropos!
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