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    Negative Reviews Can Be Beneficial and Yes Boost Sales

    September 29th, 2009

    A few posts back, I wrote about the importance of online ratings and reviews and directly related it the experience I had over this past summer in selecting my new computer.
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    Purchasing a $2000.00 Dress Online Via A Blackberry – An Online Retail Success Story

    September 3rd, 2009

    As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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