Almost everyone out there in the world has sent or received a postcard at some point. The traditional postcard is 100 years old. That being said, some of the best ideas come when you blend the old with the new. Technology moves so quickly that it’s hard to keep up, difficult to catch on, and by the time many businesses make a decision to hop on the digital band wagon, the idea they finally commit to is old news and something else is now the next big thing.
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Many of you requested that I write more posts on Green. This is an extremely thought provoking article that focuses in on Ecological Intelligence. I had the most interesting conversation with a local restauranteur about this very topic several months back. They own a farm as well as their restaurant and use the produce from their farm as much as possible (she’s passionate about organic). Their question to me was when something is labeled organic, but the water or soil that may have been used to grow the product is not organic in nature, is that product really truly organic? What constitutes “green”?
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For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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It’s not just the large companies that are getting in the Social Media game—it’s also the small “mom and pop” shops that show how success can be attained in building customers by using twitter. For those that are looking for case studies to support the notion that social media can drive success (proof that it’s safe to dive in) the article I am going to post from the New York Times is for you.
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I was at a casual meeting this afternoon with two small business owners who were still asking, “What is social media? What is twitter? How can it help me with my business?” There are still skeptics in the sea of those who are diving in and taking advantage of the fact that  in 140 characters or less, you can spread your message, share your ideas, announce a new product offerings, meet new potential customers, make  friends and gather all sorts of real time info about what’s happening in the world—something that other news sources just can’t compete with. Ahhh, but the news sources are now all on twitter! GMA just announced that they have 100,000 followers.
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