I was in a meeting a few weeks ago and one of the executives in the meeting mentioned -that many of her clients are not using social media. Big corporate companies in some cases are not – but IF you think for a second that it is not being used by every industry you can think of – think again! Almost everyone I know and that YOU know has a Facebook profile or knows someone who does. From your local grocery store, to your local news station, to the boutique who sells your favorite shoes all have a presence on Facebook! Read the rest of this entry »

Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He  then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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Making important decisions gives us the chance to gain an understanding about the choices you make before you make them.
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It’s not just the large companies that are getting in the Social Media game—it’s also the small “mom and pop” shops that show how success can be attained in building customers by using twitter. For those that are looking for case studies to support the notion that social media can drive success (proof that it’s safe to dive in) the article I am going to post from the New York Times is for you.
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