Are You Studying Your Customers Offline to Engage and Connect With Them Online?
November 19th, 2009When I began my education into the world of social media a few years ago, my beacon of expertise and guidence was the book I have spoken of often, “Groundswell”. In the book, Josh Bernoff and Christine Li talk about understanding social computing behaviours in order to be able to engage your target market and connect in a way that is in line with the goals that you plan to reach by implementing a digital strategy.
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Tagged: AMERICAN EXPRESS OPEN FORUM, BCAD GROUP, CHRISTINE LI, COMMUNICATION CHANNELS, customers, GROUNDSWELL, INVESTMENT, JOSH BERNOFF, JOSH CATONE, LINKEDIN, MASHABLE.COM, MYSPACE, NICOLE MCKINNEY, RESOURCES, SHARE, SOCIAL MEDIA, SOCIAL NETWORKS, TWITTER
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