A friend called me today and asked me to watch the Oprah show—something that I don’t do during the day. The topic was about an up coming CBS show where Presidents/Owners of companies go undercover to see what it is like to work out in the field.
Read the rest of this entry »

I sign up for many ezines, blogs, rss feeds and newsletters. After a time, you find that some of them no longer provide you the info you need or want. Maybe you don’t have the time to read the mountains of information you thought you could and sometimes you decide you just want to opt out.
Read the rest of this entry »

In light of the response that I have received from some of my Linkedin Group members about the posts that I have shared—regarding social media—there is still a discomfort in moving ahead for many companies and business people. There are many others that are diving in and can see that this is now the best way to get leverage with their customers in this new soft economy—preparing for the robust but different future. We know that if you create the right strategy to begin with (know what your goals are before you start) you can and will be successful. Better yet, focus on the target market that has the spending and decision making power. Yes…I’m talking about women. They use social media and spend a significant time online. They love to share information and they want to engage with the companies that will fulfill their needs and address their challenges (because they understand). And the end benefit is that your company will gain a brand evangelist and a repeat customer that spreads the word to others like wild fire!
Read the rest of this entry »

David Midgely, INSEAD professor

I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
Read the rest of this entry »

Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
Read the rest of this entry »

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
Read the rest of this entry »

With the historic American election now completed and the world’s celebration of that change now in place, it is a new day.

A new day for everyone to review how they are going to move forward and make the kind of changes that incorporate new technologies, new ways to communicate, bring new ideas to the forefront and act upon them, engage others to take the initiative to make change, share how we can all work together to make the change that will dictate how we can live better lives than we did before.
Read the rest of this entry »

Ghandi said:

“We must be the change we want to see in the world.“

As a dynamic, innovative and smart group of women we want to discuss the ways in which we can make changes and come up with new ideas, so the world begins to see us as important, modern, insightful contributors. By creating offline and online branding experiences that help you find the products and services that represent who you are, living your best life.
Read the rest of this entry »