It is no secret or surprise to our readers that I am a fan of Josh Bernoff. He made social media for me. Really made it make sense in a context that I could use for our clients in order to provide them with a social way to engage and connect with their consumers—no matter the type of business, size, service, industry or country.
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Have you lost business this year? Are you keeping all of the customers that you believed were brand evangelists—the loyal and committed fans of your brand—in this soft economy? Or has their devotion waned? Coupons, discounts and other offers are now allowing customers to focus on value and bargains and to quickly bolt from the commitment they once had with you.
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I have a one word answer. Women. The Economist suggests that  women in the West are responsible for more than 80% of purchase decisons. That means they are purchasing in every product category—regardless of what many stereotypes suggest. That means not just great bags and shoes, but consumer electronics, cars and their maintenance and parts. That means the “traditional boy toys” are now the domain of the woman purchaser or decision maker that will decide what “boy toy” to buy!
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I had a phone meeting with a dear friend yesterday and we are planning a mutually beneficial business relationship. We are discussing the launch of her new website project  and how I might support them through my business SHARE.  Their need is to create and implement social media marketing and community into their current website infrastructure.
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