With Social Media Engagement – You Will Not Need to Go Undercover!

nicolem — Mon, 01 Feb 2010 23:20:28 +0000

A friend called me today and asked me to watch the Oprah show—something that I don’t do during the day. The topic was about an up coming CBS show where Presidents/Owners of companies go undercover to see what it is like to work out in the field.

I think it is important to understand what everyone does in your business and to have a sense of the great work that your employees do—the challenges that lay before them in their day to day job and the ways that they are dedicated to doing their best to ensure that the business, products and the brand are a success. Of course, in grand Oprah style, there were some outstanding employees doing amazing things, and they themselves had come from some challenging circumstances. Some of the employees were high-lighted and offered some great rewards for their dedication and content of extraordinary character.

As I watched, it made me think about how great social media is for companies such as the ones that were high-lighted and for those that have not yet engaged. When you have all sorts of content rich information tools, you have an opportunity to not only engage with the people that work for you (especially in large companies and corporations) but with the people that shop with you too. You can find out how and when you are exceeding expectations and when they, or your business, disappoint. Where there are disappointments, you have the opportunity as a business to say, “I am sorry” and take immediate steps to make it right. Today!

Imagine if you could highlight the great people that are dedicated to your business—who you want to reward—by letting them know that YOU know how great they are? By showing how much you appreciate what they do. And giving the customers they interact with an opportunity to share their favourites nation—or city—wide. It would certainly encourage me to be the best I can be and PASS it on—both as a customer and as an employee.

One-to-one engagement focusing on a human element that allows all of us to be heard, respected and acknowledged—is one of the easiest ways to bring a positive flow of give and take . To address the challenges and celebrate the successes that take your business from good to great. To create enthusiasm for your brand and enlist new customers—which helps create more sales and, yes, more money.

Who wouldn’t want to get started tomorrow? What are you waiting for?

Best Nicole

Bcadgroup's Weblog » CONTENT RICH INFORMATION

With Social Media Engagement – You Will Not Need to Go Undercover!