December 9th, 2009
I remember one of the highlights of being a kid was when my parents allowed us to walk to the Quick Shop. That was the name of the closest corner store—where we would buy candy, chips and soda. The Quick Shop owners knew us and it was always such a thrill when we were able to go there unaccompanied by our parents! There were other corner stores close by, but we always went there. All the kids in the neighbourhood did.
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Brand Evangelism, Uncategorized | 
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Tagged: AGENCY, BCAD GROUP, BLOGS, BRAND, COMPANY, CONNECTION, CONVERSATION, CUSTOMER, DELL, ENAGAGE, Facebook, FORUMS, HUFFINGTON POST, MANISH MEHTA, MOM AND POP SHOP, NICOLE MCKINNEY, SHARE, SOCIAL MEDIA, STRATEGY, TWITTER, WEB SITE
Posted by nicolem
December 30th, 2008
In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
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Tagged: ASSOCIATION MARKETER, audience, BLOGS, BRAND EVANGELISTS, CONVERSATION, CORPORATE MARKETERS, CUSTOMER ENGAGEMENT, CUTBACKS, DECREASED BUDGETS, E-NEWSLETTERS, INVESTMENT, JOE PULIZZI, JUNTA42, MEDIAPOST, MICROSITES, NICOLE MCKINNEY, ONLINE VIDEO, PUBLISHING/AGENCY/PROFESSIONALS, SOCIAL MEDIA, SUBSCRIBERS, WHITE PAPERS
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