Corporate Social Responsibility and Social Media – A Vital Union
November 6th, 2009In 2009, there is no longer a business out there that can negate the importance of social responsibility as a key component of their brand identity. The current global economy, the planet and our communities—both local and global—demand the respect and commitment from all of us on a business and personal level. Many brand evangelists are now committing themselves to products and services whose corporate social responsibility is associated with their own values. Social media is now beginning to be seen as a vital tool in allowing these businesses to demonstrate how they are using their business, their brand (and their employees) to assist them in their mission to be good corporate citizens.
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