Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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I attended the opening of a new restaurant chocolate lounge last night. The theme and star of the show was chocolate in as many forms as you can imagine: drinks, truffles, sandwiches of mango, strawberry and chocolate, truffles filled with caramel and salt accompanied by champagne, guava martini’s with a spicy kick, and cognac.
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With the historic American election now completed and the world’s celebration of that change now in place, it is a new day.

A new day for everyone to review how they are going to move forward and make the kind of changes that incorporate new technologies, new ways to communicate, bring new ideas to the forefront and act upon them, engage others to take the initiative to make change, share how we can all work together to make the change that will dictate how we can live better lives than we did before.
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