Ford is Driving Ahead with Social Media.
March 25th, 2009Ford is leading the pack when it comes to finding ways to engage their consumer. They have just created a campaign where they are selecting customers to be given a Ford Fiesta car and in return, have them blog about their experiences with the car. It is this kind of creativity, brand building and viral marketing plan that allows the customers to not only engage—but actually become the brand evangelist and brand ambassador for the company. They now have the opportunity to direct the messaging in a way that empowers them.
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Brand Evangelism, Online Marketing | 
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Tagged: BEST PRODUCTS, BRAND BUILDING, BRAND EVANGELIST, CULTURAL EVENT, FORD, FORD FIESTA, GREAT RESTAURANTS, INFLUENCERS, MAVEN, NICOLE MCKINNEY
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