We all have a story. I always ask new customers “what is your story and is it being told?” Many times most businesses, brands, products and services begin with their story and then get caught up and forget how it impacts the value—they forget who the brand is targeting and lay that story to rest. In the “new world economy”, as I like to call it, your story is integral. It’s what draws potential evangelists and creates a connection that gives you permission to share with them. And in turn, they’ll share your story with others.
Read the rest of this entry »

It’s not just the large companies that are getting in the Social Media game—it’s also the small “mom and pop” shops that show how success can be attained in building customers by using twitter. For those that are looking for case studies to support the notion that social media can drive success (proof that it’s safe to dive in) the article I am going to post from the New York Times is for you.
Read the rest of this entry »

The talk from Twitters critics is that it is cooling off—that it is not a viable source from which to engage and connect. The article that I am going to feature today, comes from Advertising Age and certainly gives a reason to second guess that particular viewpoint. Hey, it may be worth a second look if you have already written Twitter off.
Read the rest of this entry »

The definition of strategy is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world.”
Read the rest of this entry »

I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.

Read the rest of this entry »

You know, even when I was a young girl I felt different. I wasn’t into the same things as a lot of the other little girls—skipping about in their little dresses and pigtails. I was a loner. I enjoyed reading and writing my own little stories; I could spend hours drawing and not even care whether I saw another human face (other than the one I’d just sketched). I always thought I was a bit of an odd-ball—not that there’s anything wrong with that! So from my somewhat unique vantage point, it’s interesting to me to see how this whole ‘Motrin’ debacle has been playing out.
Read the rest of this entry »