I tweeted the other day Digitally creative, innovative, design savvy, experiential , savvy to the user experience, agile, hungry = creative tech agency – So what does this mean and or refer to?

I was thinking about our small boutique agency. As we continue to grow and create successful campaigns for our clients, we work to carve out a space for those companies who greatly desire our skill, expertise, creative tech skills & bandwidth -while meeting and exceeding their objectives. Yes and keeping the money in their pockets with low cost innovation and implementation and high returns. Some believe the more “likers” and followers you have the better success you will be – yet they forget that it is quality not quantity you want via information and engagement. There is today no accident that your neighbor, former high school teacher, doctor, dentist and boss former & current are all on Facebook. (Yes we may all want to take an extra minute to review our privacy settings) It means that all the brands you can think of, businesses, products and services know we are all there too and they are looking for new marcom partners and business advisers to help them reach all of us. Both online and offline. It will be those such as ourselves with a wealth of award winning traditional talent and  savvy experiential technical talent – who clearly understand and can translate that user experience – on an array of platforms, that will help you knock it out of the park- in reaching that customer in the place you desire to have them go. Read the rest of this entry »

Measurement has been at the epicenter of marketing for many, many years. Traditional marketing and advertising as well as public relations all have concise ways of measuring the success of a campaign. That success becomes  an ROI for the client – as is mandated by the goals and milestones created for their brand, products and or services.
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Have you lost business this year? Are you keeping all of the customers that you believed were brand evangelists—the loyal and committed fans of your brand—in this soft economy? Or has their devotion waned? Coupons, discounts and other offers are now allowing customers to focus on value and bargains and to quickly bolt from the commitment they once had with you.
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Seth Godin is so amazing—his posts are too the point and he ALWAYS gives you reason to pause and think.

I thought this post from today was so brilliant I couldn’t wait to post it. Everyone—in most aspects of what they do—is constantly searching for time instead of making decisions that will give them more time. When the facts and evidence lay before you and the decision is clear, most people will wait and mull over all the angles that are distinctly outlined rather than stopping and just making a decision: Yes or No.
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