February 9th, 2010
Measurement has been at the epicenter of marketing for many, many years. Traditional marketing and advertising as well as public relations all have concise ways of measuring the success of a campaign. That success becomes an ROI for the client – as is mandated by the goals and milestones created for their brand, products and or services.
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Online Marketing |
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Tagged: COMMUNITY, DATA, ENGAGEMENT, Facebook, FACEBOOK APPS, MASHABLE.COM, MEASUREMENT, MONETIZE, NICOLE MCKINNEY, ROCKYOU, SHARE, SOCIAL MEDIA, SOCIAL WEB, SYNGA SLIDE, TIM TREFREN, TWITTER, USERS, VISITOR RETENTION, WWW.BCADGROUP.COM
Posted by nicolem
June 23rd, 2009
Have you lost business this year? Are you keeping all of the customers that you believed were brand evangelists—the loyal and committed fans of your brand—in this soft economy? Or has their devotion waned? Coupons, discounts and other offers are now allowing customers to focus on value and bargains and to quickly bolt from the commitment they once had with you.
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Brand Evangelism |
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Tagged: ASSOCIATE PROFESSOR OF MARKETING, BARGAINS, BRAND EVANGELISTS, CATALINA MARKETING'S POINTER MEDIA NETWORK, CMO COUNCIL, CONNECTING, DATA, ENGAGING, ERIC ANDERSON, FINANCIAL TIMES, KELLOGG SCHOOL OF MANAGEMENT, MARKETING AND COMMUNICATIONS STRATEGY, NORTHWESTERN UNIVERSITY, SOFT ECONOMY, SUPERMARKET LOYALTY CARDS, TODD MORRIS, VALUE
Posted by nicolem
April 26th, 2009
Seth Godin is so amazing—his posts are too the point and he ALWAYS gives you reason to pause and think.
I thought this post from today was so brilliant I couldn’t wait to post it. Everyone—in most aspects of what they do—is constantly searching for time instead of making decisions that will give them more time. When the facts and evidence lay before you and the decision is clear, most people will wait and mull over all the angles that are distinctly outlined rather than stopping and just making a decision: Yes or No.
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Tagged: DATA, DECISION, INFORMATION, INSIGHT, MORE TIME, NICOLE MCKINNEY, POSSIBILITIES, POSTS, SETH GODIN
Posted by bcadgroup