Most of my posts of late have focused on social media and consumer engagement. Our agency focuses on 2 areas – social media and knock the wind out of you creative design. Today I am going to focus on the importance of design and the immediate connection and engagement that can be realized by great design.

For most bricks and mortar businesses – the way visitors  discover new products – comes from great design and packaging. Consumers are smart have so much messaging speeding by in so many formats – that anything that pops out at them as new – is certainly vital way to create awareness. Too add to that important factor is the footprint that products now take up – in the store and in your home. Read the rest of this entry »

I saw this article in my inbox and it spoke to me as I think the key for every marketing and branding action you take comes down to informative content. What people now need is to find out  is what value your offering has for them—can it  fulfill a need, challenge, or enhance how they live their life? The 21st century customer is now so educated that they are not interested in what you do but, more importantly, how you share information that is of value to them. Can the customer feel your passion in what you do? That energy can be elecrifying and spread like wildfire!
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It  is no secret by now that I’m a huge fan of Seth Godin. His insights are timely, witty and always thought provoking. I thought this post particularly reflected who we are as a company. I think many times design takes a back seat to marketing planning dollars as there is not a physical ROI that can be seen. No, you cannot write a specific dollar amount on your balance sheet. HOWEVER, that dollar value you’re looking to see on your statement can hinge on the quality of your design. Your identity, your product and services all have a visual component that conjures up thoughts, feelings and ultimately a commitment to purchase or not to purchase your offering.
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For those of you that are not familiar with the TED talks, TED stands for technology, entertainment and design. It started out in 1984 as a conference bringing together those three types of people from those three worlds. Since then its scope has become even broader with talks from those you know and are familiar and those that are spectacular that you might not recognize. I could stay on this site day in and day out listening to these talks. So much facinating information, so much creativity and so much passion. It is truly addictive.  In their archive there are more than 200 talks, each limited to 18 minutes.
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Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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