One of the wonderful things taking place at BCAD Group - is our expansion plan and addition of new team mates – who are working with us on new and exiting projects as we continue to grow! Every week we are going to feature a guest blogger. Sometimes they will guests that are working with us and on other weeks we will feature a variety of interesting people that we respect and admire to SHARE with you – their thoughts, ideas and opinions on a variety of topics. Read the rest of this entry »

Today’s post comes from an article in IT Jungle by Dan Berger. IBM is launching a social network community called “Partner World Communities” The premise of this community is to accelerate technology mashups and facilitate sales. For those of you who do not know what a “mashup is” – In web development, a mashup is “a web page or application that combines data or functionality from two or more external sources to create a new service. (wikipedia source)
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Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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