April 5th, 2010
One of the most important things for all advertising and marketing strategies is to keep in mind – your circle of influence. That is the “circle of people” that you and your customers go to for advice, opinions, support, criticism, research and so much more. The goal of all marketers should be to reach out first to your circle of influence and that of your target customers. Read the rest of this entry »
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Tagged: BAZAARVOICE, BESTBUY, customers, DOMINO'S PIZZA, EDELMAN, Facebook, JEREMIAH OWYANG, MARKETERS, MICROSOFT, NICOLE MCKINNEY, SHARE, SOCIAL CHANNELS, SOCIAL MEDIA, WAL-MART, WEB STRATEGY, WWW.BCADGROUP.COM
Posted by nicolem
January 6th, 2010
I was chatting with a new client today about social media and how it can be utilized to elicit a positve and engaging response from your customers—especially when they are uphappy. In our discussion, we talked about companies who are getting it right—and Domino’s pizza came to mind for us both. Have you seen their recent TV spot about how they “say that customers complained that their crust was like cardboard and their sauce had no taste.” They continue on to mention how they were listening and have made changes to those EXACT things! Bravo Domino’s. Well it gets better…
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Tagged: AMY KORIN, BLOG, CASEY HIBBARD, customers, DOMINO'S PIZZA, Facebook, FLICKR, GARY VAYNERCHUCK, GENERAL MOTORS, INTERACTIVEAMY.COM, NICOLE MCKINNEY, PROCTOR AND GAMBLE, RAMON DELEON, SHARE, SOCIAL MEDIA, SOCIAL MEDIA EXAMINER, SUN MICROSYSTEMS, TWEETDECK, TWEETPHOTO, TWEETS, TWITTER, TWITTER HASH TAGS, VIDDLER, WWW.BCADGROUP.COM, ZAPPOS
Posted by nicolem
