All businesses are using their online marketing efforts to build their brand, market their products and services and for many businesses – they want their visitors to take action in the real world. It is that integration of offline, in-store, events and the online initiatives you make – that can entice your audience – for a response to your call to action – like getting them into your store, participating in events or purchasing products that you may not offer via an e-commerce store. Read the rest of this entry »

I spent the day with one of our favorite clients in an all day meeting yesterday. We are currently building a new website with a customized e-commerce store and supplementing the build with a new brand look and strategy. Very exciting. In the strategic and planning phase we are always assessing the current site and all of the challenges that will help us build a new and profitable site. In this case the site is a significant portion of their sales.
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Everyone is using this time for change. How do we create ways to build our profile and our brand—do we truly want to sell or is there another way to yes create sales conversion? Of course. But think about what you could truly do if you laid a path and mindset—company wide—about inspiration and passion. You could engage each and every person in your company to inspire the people you do business with. Imagine sharing that kind of energy and enthusiasm…it’s electrifying!
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