Remember those delicious Girl Guide Cookies? Or the Avon and Mary Kay representatives that used to come door to door – with their catalogs back in the day. They would have a bag of samples of products for you to try, you could leaf through their catalogs make your selections and then your representative would come back to your home and hand deliver your order. None of those things have disappeared – but like everything the methods for which some of those salespeople are now not only finding new customers, but communicating and engaging with their current customers is via social media online. Read the rest of this entry »

In light of the Olympics taking place in Canada, I thought today’s post was definitely apropos! Virtual meet-ups and friendships are one of the great benefits of social media. Communities are being created in the online world and relationships are being extended into the real world. I know for myself—and many of my friends—that new friendships have begun on Facebook that have extended into the real world. Same goes for Twitter. Tweet-ups are popping up all over—where those on Twitter are getting together with their followers and fellow tweeters in real life. ING Direct Canada’s online bank has had a few “tweet-up” meet ups!
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Well we are now in full swing with social media and the world has caught up with us! Hurray. Social media is now a prominent tool for many retailers. Most who are using these tools are jumping in with Facebook and Twitter—to get a leg up this holiday season. The new economy is definitely dictating that businesses adapt a new channel to market products and services.
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