Time to Take Action Now. The News About Customer Loyalty is Worse Than You Thought.
June 23rd, 2009Have you lost business this year? Are you keeping all of the customers that you believed were brand evangelists—the loyal and committed fans of your brand—in this soft economy? Or has their devotion waned? Coupons, discounts and other offers are now allowing customers to focus on value and bargains and to quickly bolt from the commitment they once had with you.
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Tagged: ASSOCIATE PROFESSOR OF MARKETING, BARGAINS, BRAND EVANGELISTS, CATALINA MARKETING'S POINTER MEDIA NETWORK, CMO COUNCIL, CONNECTING, DATA, ENGAGING, ERIC ANDERSON, FINANCIAL TIMES, KELLOGG SCHOOL OF MANAGEMENT, MARKETING AND COMMUNICATIONS STRATEGY, NORTHWESTERN UNIVERSITY, SOFT ECONOMY, SUPERMARKET LOYALTY CARDS, TODD MORRIS, VALUE
Posted by nicolem
