The ongoing question at each meeting I attend is how can you ensure that the campaigns I create online will convert. As we all know, there are no guarantees with anything that you do. Our experience and expertise now tells us that, knowing there is a barrage of advertising out there, all customers are savvy and now possess access to any and all information. What you create now has to catch their attention at first glance. Leading them to other pages, creating something at the bottom of a page or just adding another box without hi-liting it with bold noticeable action is going to lose the users attention. I, myself, know that I read so many things that when I see something that catches my attention and click to a link, if I can’t find what I’m looking for at  first glance, I leave. I know this as well as I know that there will be something else that will provide me with the same knowledge, information or product right away.
Read the rest of this entry »

The other day, I had a discussion with Nicole (my partner in crime) regarding her “Twitter as a news source” post. As our chat wore on, we eventually made our way to a comment she made about her exec friend’s desire to get PR within the printed pages of Canada’s most reputable national paper, The Globe and Mail.
Read the rest of this entry »

It has been a great week. But as it draws to a close, I’m definitely ready to welcome the weekend! Yes—for me the excitement lies in the fact that I am renovating, which has forced me to go through the fun-filled exercise of temporarily packing my worldly goods into bland cardboard boxes. And as I do this, I keep reminding myself that I will survive the Chaos! I will maintain a positive outlook, damn it—despite the fast approaching tsunami of plaster, dust and paint!
Read the rest of this entry »

I attended the opening of a new restaurant chocolate lounge last night. The theme and star of the show was chocolate in as many forms as you can imagine: drinks, truffles, sandwiches of mango, strawberry and chocolate, truffles filled with caramel and salt accompanied by champagne, guava martini’s with a spicy kick, and cognac.
Read the rest of this entry »