I did a speaking engagement last week to a group of Sr. Executive women. When asked my advice on what is most important when looking to engage your business with social media -” I said you need to understand who your target market is and then aptly find ways to understand what their social computing behavior is and go from there.” Using the right data and traffic analysis tools – to find out who your most influential followers are and how they utilize social media tools – is the key to connecting with them and all the people that follow them and so on. So many people as I wrote in an early post a few weeks ago – get focused on building thousands of fans and or followers -rather than focusing on who that early adopter and or influencer is – for their community and the best way to communicate with them and their many followers who are part of your target market. Read the rest of this entry »

Happy New Year 2010! We here at SHARE would like to wish all of you an abundant and prosperous year. And I’d also like to thank all of you who have  voted for us (via Fuel Lines) to help us become social media ad agency for the month of December 2009. Voting continues until tomorrow so keep those votes coming!
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Last night, one of my close friend’s 14 yr old daughters messaged me (via MSN) with links to the much hyped, “Kardashian Reality Show Wedding”. As far as I know, the show has yet to air here in Canada (but I stand to be corrected on this). As fast as it was promoted—via word of mouth—I found out where I could watch the show online right now. She provided me with a couple of options and  the link I picked was via Youtube.
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In 1995 I was returning to Toronto from New York on a routine, almost commuter flight. Just as the plane landed upon our arrival at Pearson Int’l airport, the tires blew and caught fire. The plane skidded across the runway and abruptly stopped amid ambulances, fire trucks, police cars etc. You could see the flames outside the window, which appeared to be close to the engines. Suddenly, the chutes came out and the flurry of fleeing passengers began. People were trying to grab their bags from the upper baggage compartments, stewardesses were screaming for everyone to take off their shoes and get onto the shoot. As you took your turn and entered the door you saw that the drop looked like you were jumping from the CN Tower. With no time to think, you slid down at warp speed to be greeted by someone on the ground shouting for you to run…we ran towards a grassed section well away from the plane that still had flames coming from the tires that had blown and waited for a bus to taking us to a holding terminal. In those days most people did not have a cell phone or laptop—let alone the ability to provide a real-time account of what had happened. Lines formed with people on payphones trying to call their loved ones while sitting there for several hours. Not being in contact with anyone except for those that shared this experience kept this frightening event extremely insular.
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