“Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.”
November 25th, 2008I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
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Tagged: advertising, ARTICLES, BENJAMIN PALMER, BLOG, BUSINESS PRACTICES, COMPANIES, DEMOCRACY, ECONOMIC, FAVORITE, HOUSEHOLD, LARS BASTHOLM, LESSON, MARKETING, NEW YORK TIMES, NICOLE MCKINNEY, NIKE, RESOURCES, ROBERT RASMUSSEN, STORY, TARGET MARKET
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