October 26th, 2009
These days, for most companies this question is their biggest fear. Marketers grapple with the assumption that as soon as we enter the world of social media, we are opening ourselves up to the brand bashing bad-vocates.
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Tagged: AMERICAN AIRLINES, ASKFRITZ.ORG, BADVOCATES, BCAD GROUP, BLOG, BLOGGERS, CHRISTINE LI, ENGAGING CUSTOMERS, Facebook, FORBES.COM, FRITZ HENDERSON, GM, GROUNDSWELL, JOSH BERNOFF, KNIGHT-RIDDER, LAURIE BURKETT, MOBILE PHONES, NICOLE MCKINNEY, SHARE, SOCIAL MEDIA, TWEET, TWITTER, VIRAL VIDEO, WEBER SHANDWICK, WEBINKNOW.COM, Youtube
Posted by nicolem
October 16th, 2009
As the holiday season is now on its way, most businesses are certainly planning and thinking about how they will provide a memorable and positive shopping experience. With social media providing new ways for your customers to engage with one another and share everything under the sun—including their experiences—it has also become a touch point and, in many cases, a deciding factor for the choices that they make in all aspects of their lives.
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Tagged: BCAD GROUP, BUSINESSES, CONSUMERS, CREDIT CARDS, FORBES.COM, GREAT DEPRESSION, HOLIDAY SEASON, KNOWLEDGE@WHARTON, NICOLE MCKINNEY, PAULA COURTNEY, RETAILERS, SALESPEOPLE, SHARE, SHOPPERS, SOCIAL MEDIA, STORE, TELECOM, THE VERDE GROUP, TORONTO
Posted by nicolem
August 31st, 2009
We want to hear your thoughts on how you feel about customer loyalty.
What are you doing to keep your current customers and let your dedication to customer service shine through when you gain new ones?
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Tagged: BCAD GROUP, BRAND, COMMODITY, COMPETITOR, CONNECT, CONNECT. CREATE. CULTIVATE., CUSTOMER LOYALTY, CUSTOMER SERVICE, ENGAGE, EXPEDIA, FORBES.COM, GENERIC BRANDS, internet, KAYAK, LINKEDIN, MARKETING, NICOLE MCKINNEY, PRICING, PROCTOR & GAMBLE, SHARE, TED. L SIMON, TRAVELOCITY
Posted by nicolem
