One of my colleagues and friend – put forth a wonderful opportunity to me today – to pitch a new client. Nothing is more rewarding than receiving a referral. It came forth via the client – that the idea that I – as the leader of our firm – with a long career in the fashion business prior to building our agency – might only understand social media in the context of related products such as consumer packaged goods for instance. Read the rest of this entry »

I have written often in this blog about what Ford has done with social media – especially since the government bailouts for the big 4 and Ford choosing not to take the money. With Scott Monty – touted as a social media leader especially via Twitter – Ford Fiesta is getting it right!
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For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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I have been driving the same car for the last 10 years and for those that will ask what kind it is, the answer is a Honda. This is the second one I have owned. I bought cars late in life due to the many years I lived in NYC and did not need a car. This car has been low maintenance—only a regular oil change needed. You can’t ask for more than that in a larger ticket purchase. Today during a lunch with a colleague, she said to me (who incidentally was driving Toyota) that she would go back to Honda or Toyota. Although they may not be the most exciting vehicles, she knows what she will get: a car that will actually start in the dead of winter and is safe and reliable.  Of course, the “what if game came up“. What if you could choose any type of car now and it would be given to you no questions asked. I’m sure we all have an answer to that!
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Ford is leading the pack when it comes to finding ways to engage their consumer. They have just created a campaign where they are selecting customers to be given a Ford Fiesta car and in return, have them blog about their experiences with the car. It is this kind of creativity, brand building and viral marketing plan that allows the customers to not only engage—but actually become the brand evangelist and brand ambassador for the company. They now have the opportunity to direct the messaging in a way that empowers them.
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I have finally returned to the world of technology after learning how to be effective when your computer and your bberry are no longer at your fingers tips—disconnecting you from all aspects of your life. While I was incommunicado, I had to take a deep breath and think. How am I going to connect with everyone?
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