July 30th, 2009
As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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Marketing to Women |
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Tagged: AAA AUTO CLUB, AD AGENCY CREATIVE DIRECTORS, BRIDGET BRENNAN, CEO, CHIEF MARKETING OFFICERS, ENGAGEMENT, FEMALE FACTOR, FORTUNE 500, GLORIA LAU, INVESTORS BUSINESS DAILY, KELLOG SCHOOL OF MANAGEMENT, MARKETING, MONEY, NANCY FEIN, NEW ECONOMY, NICOLE MCKINNEY, NORTH WESTERN UNIVERSITY, PROCTOR AND GAMBLE, PURCHASING POWER, RYLAND HOMES, SHARE, STATS, SWIFFER WETJET, TOYOTA MOTOR SALES, women
Posted by nicolem
January 29th, 2009
Well into his first full week as President of the United States, Barack Obama—with the backing of the US Congress—is signing into legislation equal pay for equal work! Woot as many say on twitter when someone loves something.
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Tagged: AMERICAN HISTORY, BUSINESSES, CONGRESSIONAL REPUBLICANS, DEMOCRATS, ECONOMY, FORTUNE 500, HUFFINGTON POST, OBAMA, PRESIDENT, PRESIDENT OBAMA, SENATE BILL, STEVE HILDEBRAND, TARGET MARKET, THE HOUSE, UNITED STATES, women, WOMEN CONSUMER
Posted by bcadgroup