There has been a large amount of buzz, articles and info. on businesses getting into mobile. In the last couple of weeks I have personally attended two conferences that had mobile as one of their key topics of discussion. My thoughts come from an article that I just read and will include with this post – about the fashion business and how that industry can make the most of mobile commerce. Coming from the fashion business as my first career it triggered some thoughts.

Most of us, even those of us who still do not have smart phones own phones that provide cameras, texting and email. We take those phones with us everywhere and use them as a beacon to stay connected, informed and give us the answers to the info. we need immediately. This simple deduction makes mobile a key player in how we live our lives day to day. For those that have a smart phone such as myself – apps are a key way to get information from brands, products and services we use and evangelize and keep customers  informed. In some cases these apps allow the purchase of products from a mobile device, other apps provide updates about sales, events, promotions and new product launches. It makes sense in the retail world that finding ways to leverage mobile commerce should be high on the marketing budget and strategy list. Read the rest of this entry »

Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
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