Not sure if you heard but Bill Gates joined Twitter and already has 300,000 followers. I have been on Twitter for a year and we have about 1170 followers which is pretty good, as I like to read most of my tweets throughout the day and that is a lot of info to go through and absorb.
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I am always trying to find new ways to demonstrate to everyone how social media can be used for success. Leveraging an honest and direct relationship with your customer—so that they want to continue to talk with you, listen to you, share their ideas and concerns with you and be your brand evangelist! That’s the ultimate goal.
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With so much information out there and so many websites to visit, your website has to be very clear with its intention. Each page needs to state clearly the type of action you intend your visitor to take. It is a one click world and nobody has the time or the patience to search around and figure out, not only how and where to search, but also what the intention is of the owner of the site.
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The talk from Twitters critics is that it is cooling off—that it is not a viable source from which to engage and connect. The article that I am going to feature today, comes from Advertising Age and certainly gives a reason to second guess that particular viewpoint. Hey, it may be worth a second look if you have already written Twitter off.
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As Michael Jackson’s memorial service is about to take place today, I thought this post about measuring metrics (for what will be invariably your own 15 minutes of fame—coming in the very near future!) was definately appropos!
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I have written many posts that include tips about how to use social media tools. And in my mind, when a respected newspaper such as the Wall Street Journal features such articles, they are sending a strong message to all businesses that haven’t got into the social media marketing mode…..Get in the game!
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In the last couple of weeks I have been talking to several potential clients about how they can integrate social media into their marketing mix and how will they determine whether it is beneficial or not. Linkedin is turning out to be very beneficial for me as I connect with businesses both here and abroad and find ways for us to partner with one another. The article below provides the most superb overview regarding social media and measurement steps. I got this from Ed Stilava who posted the article on Linkedin—a social media community for professionals—and he got it from  Econsultancy Digital Marketers United. It is this vast net of engagement with like minded people, who can share an infinate amount of info relevant to YOU, that can then be shared as I am doing with this post. That’s what makes social media so powerful.
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In 2009 women still lag behind in math, science and technology. That being said, it is great to see that at the onset of a New Year another women has been named CEO for Yahoo.
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I was reading today, as per my regular caffeine-fueled morning ritual, and I happened to come across a rather interesting article in The Globe and Mail (to which this article owes its name).
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