It is October already and I am going to try to keep up once again with our blog posts. I start out with a new month writing about something that is of interest to most of us – marketing green.  For most businesses this is an agenda and sustainability is not just a discussion point but rather a line item for budget and one of the way many businesses – are trying to show that their brand is making a commitment to being a committed corporate citizen. Read the rest of this entry »

Today in honor of Earth Day - Starbucks is giving free cups of coffee for those who bring in a reusable container and to those that save their paper container and want a refill! I love it. Happily this morning – I took my reusable container in support of our planet earth. Interestingly my regular Starbucks was busy As usual – but most visitors were using the standard paper cup. Upon my arrival there were at least 6 people in line before me and I noticed one person other than myself who had brought a cup. Read the rest of this entry »

In 2009, there is no longer a business out there that can negate the importance of social responsibility as a key component of their brand identity. The current global economy, the planet and our communities—both local and global—demand the respect and commitment from all of us on a business and personal level. Many brand evangelists are now committing themselves to products and services whose corporate social responsibility is associated with their own values. Social media is now beginning to be seen as a vital tool in allowing these businesses to demonstrate how they are using their business, their brand (and their employees) to assist them in their mission to be good corporate citizens.
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Many of you requested that I write more posts on Green. This is an extremely thought provoking article that focuses in on Ecological Intelligence. I had the most interesting conversation with a local restauranteur about this very topic several months back. They own a farm as well as their restaurant and use the produce from their farm as much as possible (she’s passionate about organic). Their question to me was when something is labeled organic, but the water or soil that may have been used to grow the product is not organic in nature, is that product really truly organic? What constitutes “green”?
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We all know that women make 85% of the purchases out there, BUT did you know that 25% of everything she buys will be environmentally friendly?
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