What is Your Story and How is it Being Told?
November 16th, 2009One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“?
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Tagged: BCAD GROUP, BLOG, BRAND, CAMPAIGN, CHIMAMANDA NGOZI ADICHIE, ENGAGE, HANDLERS, NICOLE MCKINNEY, NIGERIA, OPRAH, PRODUCT, READERS, SARAH PALIN, SERVICES, SHARE, STORY, TED TALKS, VICE PRESIDENTIAL
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