I have been driving the same car for the last 10 years and for those that will ask what kind it is, the answer is a Honda. This is the second one I have owned. I bought cars late in life due to the many years I lived in NYC and did not need a car. This car has been low maintenance—only a regular oil change needed. You can’t ask for more than that in a larger ticket purchase. Today during a lunch with a colleague, she said to me (who incidentally was driving Toyota) that she would go back to Honda or Toyota. Although they may not be the most exciting vehicles, she knows what she will get: a car that will actually start in the dead of winter and is safe and reliable.  Of course, the “what if game came up“. What if you could choose any type of car now and it would be given to you no questions asked. I’m sure we all have an answer to that!
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With the growing trend of iCrime—where iPods have become such a “must have” item that kids/teens are willing to beat the crap out of each other for them—a philosophical question has been raised. Do companies that have done TOO good a job of making their product the “latest and greatest” (Apple in this case) share some responsibility for any resulting “negative brand evangelism”?
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