A Reason to Pay for a Strategic Plan — Who Spreads Your Word
August 10th, 2009It has been a while since I have used one of Seth Godin’s posts. Everything he writes is of value and I urge all of you to sign up for his blog. I have suggested, on many occasions, that having a strategic plan before you implement any kind of social media is vital. Many people have a problem with this as they can’t find the extra budget for this part of a project and time for this extra process. The decision makers for many businesses sometimes feel that they need to just dive in—the plan from their perspective was discussed in meetings. All the papers from the Economist to the Wall Street Journal talk about the success of social media so they dive in without a strategic plan.
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Tagged: BLOG POST, BUSINESS, COMMUNITY, DIGERATI, IDEA, IDEA SPREADERS, MARKETER, NICOLE MCKINNEY, SETH GODIN, SOCIAL MEDIA, THE ECONOMIST, TRAFFIC, VIRAL, WALL STREET JOURNAL
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