April 27th, 2009
I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.
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Tagged: ALEX MADISON, Apple, BETSEY JOHNSON, BRICKS AND MORTAR, customers, EMAIL, EMAIL EXPERIENCE BLOG, Facebook, GET TO THE POINT, IN-STORE DISCOUNTS, IN-STORE MARKETING CHANNELS, LINK, LISA HARMON, MARKETING PROFS, NICOLE MCKINNEY, NORDSTORM, OFFLINE, ONLINE, ONLINE INTIATIVES, SOCIAL MEDIA, SOCIAL NETWORKING, STRATEGY, TWITTER
Posted by nicolem