Have You Lost Business This Year? Want Us to Show You How to Get it Back?
June 9th, 2009I have a one word answer. Women. The Economist suggests that women in the West are responsible for more than 80% of purchase decisons. That means they are purchasing in every product category—regardless of what many stereotypes suggest. That means not just great bags and shoes, but consumer electronics, cars and their maintenance and parts. That means the “traditional boy toys” are now the domain of the woman purchaser or decision maker that will decide what “boy toy” to buy!
Read the rest of this entry »
1 Comment | 
Marketing to Women | 
Permalink
Tagged: advertising, ANTHROPOLOGICAL STUDIES, BODYSHOP FAIRTRADE, BUILDING BRANDS, CONNECTING, FREE MARKETING, HIERACHY, IMAC, INFLUENCE AND ACTIVITY, MOBILE, MOTIVATION AND OPERATION, ORANGE TELECOM NETWORKS, PRETTYLITTLEHEAD, RED, SCIENCE, SURVEY, TARGET MARKET, THE ECONOMIST, THEREISMORETOLIFETHANSHOES, TRADITIONAL MARKETING, women, YOUGOV
Posted by nicolem
