One of the most spectacular things about the web, mobile technology and social media is the global reach and impact that it has. Right now in Iran, with the recent election uproar, the most precious commodity the Iranian people currently have is information. We take for granted our freedom of speech—the freedom to engage and the freedom to connect. It is ironic that I’m still trying to help customers, current and potential, understand the importance of connecting (something which many still look upon with trepidation). Yet for millions of people around the world, the struggle and difficulty to find a way to be heard makes this most basic right nearly impossible.
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Seth Godin is so amazing—his posts are too the point and he ALWAYS gives you reason to pause and think.

I thought this post from today was so brilliant I couldn’t wait to post it. Everyone—in most aspects of what they do—is constantly searching for time instead of making decisions that will give them more time. When the facts and evidence lay before you and the decision is clear, most people will wait and mull over all the angles that are distinctly outlined rather than stopping and just making a decision: Yes or No.
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Today’s post is apropos, as it addresses the fact that the means of communication prior to the advent of technology began with stories. At the dawn of evolution, stories were spread by word of mouth or drawn onto stone walls to be documented and passed along from generation to generation. I have always said that everyone has a story to tell. The value of that story is priceless when it is authentic, transparent and leads to why something clearly stands out and grabs at your core. A story that says, “this is the way I think, the way the I feel and the way that I want to lead my life.” Social media now provides the opportunity to return back to an earlier time by encouraging people to not only engage one-to-one with the products and services that they value and use, but also with each other.
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I was reading today, as per my regular caffeine-fueled morning ritual, and I happened to come across a rather interesting article in The Globe and Mail (to which this article owes its name).
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