Case Study on How Social Media Builds a Brand
May 26th, 2009Here you go people! Today’s post is a great example of how Social Media can help you build your brand. Josh Bernoff, VP at Forrester Research and Co-author of the book Groundswell, provides a quick case study that shows you that the “proof is in the pudding” when customers are engaged about something they are passionate about. The book, by the way, should be required reading for everyone. If you have not yet read Groundswell, I urge you to go out and get it.
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Tagged: AD AGE DIGITAL, BRANDS, case study, DEL MONTE, FORRESTER RESEARCH, GROUNDSWELL, INTERACTIVE ADVERTISING BUREAU, JOSH BERNOFF, New York, NICOLE MCKINNEY, PET FOOD, SOCIAL MEDIA, SOCIAL MEDIA MARKETING
Posted by nicolem
