I am not sure how many of you are familiar with the Nestle social media backlash – in fact I may have touched on this debate some months back. In any event to fill in those that are unfamiliar – Greenpeace was very upset with Nestle claiming their practices contributed to rainforest deforestation. They then used Youtube to post a very graphic video to shock viewers. It came across my path more than 8 weeks ago and I am sure for many of our readers it crossed your path as well. Read the rest of this entry »

Today’s post is a great reason to love and embrace social media. I am very saddened by the latest turn of events in Haiti. This country—which has been saddled for so many years with being one of the world’s poorest countries—now has to endure this latest catastrophic earthquake.
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I was attending a new client meeting last Thursday. And as it happens, they have a leg up on many of our customers as they are already trying their hand at social media. Bravo to any business that is taking the leap to engage with their customers in new ways.
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We are currently drafting a strategic plan for a consumer goods company and I mentioned just this morning that coupons, in this new economy, are definately worth giving attention. I must note that to some financial savvy people they were always important. Check out the http://www.couponmom.com/. Her site provides coupons for anything and everything that you could think of. Who doesn’t want to honor their almighty dollar by getting the best deal you can for the products and services you need and use?
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