Many months back I wrote about the Korean BBQ street vendor: a guy who had an idea for tacos—that featured Korean BBQ. He parked outside of the clubs late at night for weeks with no action. He  then went to the famed Robinson Blvd. where the famous Ivey restaurant resides and the paparazzi shoot the lunching celebrities……still no action. Next up was Twitter and Facebook…and before he knew it, the line ups were around the block.
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I absolutely LOVE today’s post. It is a tribute to the power of social media—believing in what you do and knowing that if you continue to look forward, great ideas that combine creativity, innovation and a set of values that scream quality are worth whatever it takes to get the rest of the world on board. Kogi Korean BBQ is just that business. As the video  below will tell you, Mark Manguera started off with the idea of creating a taco truck (a popular street food in LA) and created a Korean BBQ taco. When he started out nobody came, nobody believed—until they tasted the tacos. Now they have lines waiting for blocks just to get one of these tacos. The best part is that by using social media apps such as twitter and facebook, they can send their loyal followers alerts—including info on their latest specials and products—as they spread the word that one of the best places to eat is on the street.
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