Why Tribes—Not Money or Factories—Will Change the World

nicolem — Mon, 18 May 2009 23:50:19 +0000

I talk about and post many of Seth Godin’s blog posts quite regularly as he is truly one of my marketing gurus and teachers. He is very clear and concise about his explanations of how you can maximize technology for marketing success and always has a plethora of case studies of companies who have found success using the tactics of which he speaks.

I am sure that I have written about Seth’s latest book Tribes. I definately have it listed as one of the books I have read. There have been many that refer to the important lessons he writes about in his latest book. His theory is that if we all build a tribe around a movement, an idea, we can mobilize a group of people that will evangelize our products, services and causes—driving companies and committed supporters of causes towards the kind of vast success they’re aiming for. Creating and spreading an idea is key. The way that ideas that have been created and spread is the key to how we can make change. This success directly relates to LEADERSHIP. I say repeatedly that it is THE STORY that people are looking to connect with. The story clarifies your idea. And if you rally your tribe around an idea that they feel is valuable, they will commit and the opportunities to attain your goals will be limitless.

Please watch this video of Seth Godin from the most recent TED Talks in Long Beach in Feburary 2009. He so beautifully explains this concept. It is not the quantity but the value of the tribe that you create that will set you on your way. Your tribe is waiting for you. Create Your Movement and find YOUR true believers!

Best Nicole

Bcadgroup's Weblog » LEADERSHIP

Why Tribes—Not Money or Factories—Will Change the World